Current location:Earth Encounters news portal > entertainment
Domestic Brands Attract Young Consumers
Earth Encounters news portal2024-04-30 08:26:15【entertainment】9People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom
- Home
- News
- People
- In-depth
- ACWF
Domestic Brands Attract Young Consumers
May 11, 2022Screenshot shows Forbidden City-themed lipsticks of Bloomage Biotechnology Corporation Limited. [Xinhua/Chen Hao] |
JINAN, May 9 (Xinhua) — Shu Qiuhong runs a store selling "hanfu" — the traditional clothing of the Han ethnic group — in Jinan, the capital city of east China's Shandong Province.
Shu, a native of southwest China's Guizhou Province, has a profound affection for traditional Chinese garments dating back to her childhood.
"I have become friends with many customers as we have the same hobbies. We often exchange views on styles and production skills," said Shu, adding that young consumers make up a big part of her clientele.
Over the past few years, China has seen a surge in young consumers interested in domestic brands and products that incorporate traditional Chinese style and culture, a trend known as "guochao."
These are not merely flash-in-the-pan fads, but long-lasting trends that reflect the changing preferences and habits of Chinese consumers.
In China, there are around 260 million people born between 1995 and 2009, who are often dubbed "Generation Z," according to data from the National Bureau of Statistics.
Growing up in a different environment from their elders, they have witnessed China's rise as a global economic powerhouse and formed a brand-new consumption concept.
Beijing's Palace Museum has been at the forefront of the nationwide guochao trend, with lipsticks and blushes engraved with traditional Chinese patterns being the perennial bestsellers on the shelves. These products have proven immensely popular with Generation Z consumers.
While maintaining tradition, constant innovation has revitalized domestic brands.
Biohyalux, a sub-brand of Bloomage Biotechnology Corporation Limited, a major hyaluronic acid producer in Shandong, has seen its sales volume soar as it strikes a balance between technology and culture.
Data show that in 2021, the revenue of Biohyalux increased 117.4 percent year on year, with young women consumers being an important part of its consumer base.
The secret of business growth is its technology research and development. "Extracting 1 kg of hyaluronic acid used to require more than 20,000 roosters," said Zhao Yan, chairman of Bloomage Biotechnology.
According to Zhao, hyaluronic acid in China used to mainly reply on imports. The import price per kilogram of products was as high as 1 million yuan (about 150,000 U.S. dollars).
Bloomage Biotechnology's self-developed microbial fermentation method has turned the tables, with lower costs and higher product purity.
Thanks to innovation and continuous upgrading of production technology, China has become the world's largest producer of hyaluronic acid.
With such a large and dynamic consumer group, experts believe the consumption power of Generation Z is pushing forward constant innovation in various sub-sectors in China and the modernization of the consumer market in years to come.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Address of this article:http://newzealand.campingcolorado.net/article-5f599952.html
Very good!(21)
Related articles
- Chinese leaders extend Spring Festival greetings to veteran comrades
- Nadal drawn against Cobolli at Barcelona Open. Spaniard trying to return from injury
- Xi Focus: Xi stresses achieving goals set for Chinese PLA centenary
- Oldest living conjoined twins, Lori and George Schappell, die at 62
- Embassy welcomes 'home' overseas Chinese
- How Meghan played the LONG
- Griezmann scores 2 as Atletico Madrid beats Girona 3
- Decreased clout reason for U.S. anger at Beijing
- Chinese company signs MoU with Ethiopia to light up off
- Senior Chinese leaders attend deliberations at annual legislative session
Popular articles
- Nation's efforts to ensure food security praised
- Sébastien Haller’s first Dortmund start since winning Africa Cup lasts just 8 minutes
- Tennessee Vols wrap up spring practice with Nico Iamaleava finally under center
- China, U.S. should work together in same direction to stabilize, improve bilateral relations
Recommended
Romanian artists share China travel experiences
NPC deputy sets example for young people by constantly improving his technical skills
Xi Focus: Xi stresses achieving goals set for Chinese PLA centenary
Bundy family standoff: 10 years on, cattle graze disputed Nevada land
Xi Focus: Xi stresses healthy, high
Polar opposites
A ticking bomb
National reunification unstoppable: mainland spokesperson
Links
- UK sanctions Iran's leading military figures, entities
- DAILY MAIL COMMENT: Police have a duty to defend Jewish rights
- Zendaya reveals how icon Serena Williams reacted to seeing her new tennis
- Mandisa, Grammy
- Zendaya reveals how icon Serena Williams reacted to seeing her new tennis
- China's top political advisory body starts annual session
- Stock market today: Asian shares shrug off Wall St blues as China leaves lending rate unchanged
- Iran's supreme leader acknowledges it hit little in Israel attack
- Spain's Ebro
- Iran's supreme leader acknowledges it hit little in Israel attack